was established in Jeddah, Saudi Arabia in mid 1990 mainly to manufacture and trade in food products. Its first project was building a plant for ready mixes, improvers, and concentrates for pastry and bakery products under its brand name

products are created to make the preparing and baking process easier for both the bakeries and families because they are produced as easy to use and high quality mixes, Improvers , and concentrates.

Our commitment to the best quality and technology is reflected by the high technological standards of our plant, which was designed and manufactured by the world's leading companies specialized in the designing and manufacturing of food processing machinery.

'S PHILOSOPHY
Though we use the highest standards of technology available to the industry, we know that technology alone can not make a marketable product. Our attention to detail in blending, balancing of natural ingredients and their nutritional values as well as applying the most discriminating standards of quality control is only part of our corporate mission of "making products that are simply delicious at the right price".